At a glance
- We collect the information you give us and the health, fitness, training and nutrition data you log so your coach can build and adjust your plan.
- With your permission we read data from Apple Health or Health Connect to show you your stats and share them with your coach. It is never used for advertising.
- Your progress photos, meal photos, voice notes and messages are private to you and your coach.
- We never sell your data and we never use it for advertising.
- You can see, correct or delete your data at any time, from inside the app or by emailing john@levelsup.uk.
1 Who we are
LevelsUp is a health optimisation coaching service run by John Kerr, based in Blackpool, United Kingdom. In this policy "we", "us" and "our" mean LevelsUp, and "the app" means the LevelsUp mobile application for iPhone and Android. We are the data controller responsible for your personal information.
For any question about this policy or your data, contact us at john@levelsup.uk.
2 Who this applies to
The LevelsUp app is for adults aged 18 and over who are coaching clients of LevelsUp. Accounts are created by your coach and the app is not open to public sign up. The app is not directed at anyone under 18 and we do not knowingly collect information from children.
3 Information we collect
We only collect what we need to coach you well. This falls into the following groups.
Account and identity
- Your name and email address.
- Your password, which is stored in a securely hashed form and is never visible to us.
Health and fitness data from Apple Health and Health Connect
With your explicit permission, the app reads the following from Apple Health on iPhone or Health Connect on Android: steps, active energy, heart rate, resting heart rate, heart rate variability, sleep, weight, body fat, lean mass, height, dietary energy and macronutrients, and blood pressure. When you edit your weight, body fat, lean mass or height in the app, we can write that value back to Apple Health or Health Connect so your records stay consistent. You can turn this access off at any time in your Apple Health or Health Connect settings.
Data you record in the app
- Training sessions and the exercises, sets, reps and weights you log.
- Nutrition and meals, including food search and barcode entries.
- Weekly check ins covering energy, sleep, mood and adherence.
- Body measurements, bloodwork marker results and blood pressure readings.
- Your goals and any notes you add.
Photos
Progress photos and meal photos that you choose to take or upload. These are stored privately and are visible only to you and your coach. Some photos are analysed automatically as described in section 7.
Voice notes and messages
Voice notes your coach records for you, which you can play in the app, and the text messages exchanged between you and your coach.
Technical and usage data
- Device type, operating system and platform, and app version.
- A push notification token so we can send you reminders and coach notifications.
- Basic app interaction and diagnostic data, including crash reports, used to keep the app working.
Subscription data
If you subscribe through the app on iPhone, your purchase and subscription status is handled by Apple and our subscription provider. We do not see or store your card details.
4 How we use your information
- To deliver your coaching, and to build and adjust your training and nutrition plans.
- To show you your statistics, trends and recovery score in the app.
- To let you and your coach message each other and share voice notes.
- To analyse your data and produce written summaries and insights for your coach.
- To send you reminders, check in prompts and coach notifications.
- To manage your account and, where relevant, your subscription.
- To keep the app secure, diagnose problems and improve how it works.
- To meet our legal and regulatory obligations.
5 Apple Health and Health Connect
Data read from Apple Health or Health Connect is used only to show you your information in the app and to share it with your coach for the purpose of coaching you. It is never used for advertising or marketing, it is never sold, and it is never shared with any third party other than the infrastructure providers listed below who host the service on our behalf. You can withdraw this access at any time in your Apple Health or Health Connect settings.
6 How your information is shared
We never sell your data and we never use it for advertising. We share it only with your coach and with the service providers that make the app work, who act on our instructions and are bound to protect it.
- Supabase, which hosts our database and secure file storage, holding your account, logs, photos, voice notes and messages.
- Apple and Google, for app distribution, for Apple Health or Health Connect on your own device, and for delivering push notifications on your platform.
- Our subscription provider, which manages subscriptions purchased through the app on iPhone.
- Our push notification provider, which delivers notifications to your device.
- Our artificial intelligence processing provider, which powers the in app Health Companion, the coaching summaries and the photo analysis described in section 7. Only the data needed for each task is sent, and it is not used for advertising.
Food and barcode searches query a public food database to look up nutrition information. These lookups contain the food you are searching for and do not include any personal information about you.
The app also lets you create shareable progress cards. These are made on your device and are only shared where you choose to share them.
We may also disclose information if required to do so by law, or to protect the rights, safety or property of our clients or ourselves.
7 Automated analysis and AI features
Parts of the app use automated processing and artificial intelligence to help with your coaching.
- Health Companion. The app includes an in app assistant you can ask questions. Your question, together with the relevant information from your account, is sent to our AI processing provider so it can give you a useful, personalised answer.
- Coaching summaries and insights. We analyse your data to produce written summaries and trends for your coach, so they can see what is working and adjust your plan.
- Photo analysis. Meal photos may be analysed automatically to estimate their nutrition, and progress photos may be analysed to track visible change over time.
Only the information needed for each task is sent to our AI provider, it is used solely to return that result to you or your coach, it is not used to advertise to you, and it is not sold. The Health Companion gives general guidance and is not a substitute for advice from your coach or a qualified medical professional.
8 Where your data is stored and how we protect it
Your account and records are stored on secure, access controlled servers located in the European Union (Ireland). Information is sent between your device and our servers over encrypted connections. Access to your records is limited to you and your coach, and your photos and voice notes are kept in access controlled storage. While no system can be guaranteed to be completely secure, we take appropriate measures to protect your information against loss, misuse and unauthorised access.
Some of the service providers listed above may process limited data outside the United Kingdom and the European Union. Where that happens, we rely on appropriate safeguards to keep your information protected to the standard required by United Kingdom data protection law.
9 How long we keep your data
- Account, health, training and nutrition records are kept for as long as you are a coaching client and for a reasonable period afterwards, unless you ask us to delete them sooner.
- Coach voice notes expire automatically. The audio is removed 30 days after it is sent, or 7 days after you play it, whichever is later. The written transcript is kept so the coaching record stays complete.
- Messages are kept so that you and your coach have a continuous record of your coaching.
- Photos are kept until you or your coach delete them.
When you delete your account, we remove your personal information and files from our active systems. Limited copies may remain in secure backups for a short period before they are overwritten.
10 Your rights and choices
Under United Kingdom data protection law you have the right to access the personal information we hold about you, to have it corrected, to have it deleted, to restrict or object to how we use it, and to receive a copy of it in a portable form. Where we rely on your consent, you can withdraw it at any time.
- In the app, you can view and update your information, and you can delete your account from the settings area.
- By email, you can ask us to access, correct or delete your data by writing to john@levelsup.uk. We will respond within the time required by law.
If you are not satisfied with how we have handled your information, you have the right to complain to the Information Commissioner's Office at ico.org.uk.
11 Our legal basis
We process your information to perform our coaching agreement with you, on the basis of your consent for health data and for access to Apple Health or Health Connect, and for our legitimate interest in keeping the service secure and improving it. Health and fitness information is treated as special category data and is processed with your explicit consent for the purpose of providing your coaching.
12 Changes to this policy
We may update this policy from time to time. When we do, we will revise the date at the top of this page, and where the change is significant we will let you know in the app.
13 Contact us
If you have any question about this policy or about how we handle your data, please contact John Kerr at john@levelsup.uk.